Reality Redesigned

Interested in the chance to win $40,000? Well, today is your lucky day! The folks at Edge Factor, Pink Bike, and Modern Machine Shop are teaming up, along with manufacturing industry frontrunners, to form an international design competition for mountain biking called Reality Redesigned. The task: Create a part for a bike in one of the three categories; frame, suspension, and components. Have your designed and machined part tested by industry professionals, and see how you stack up against the competition! The top 3 winners in each category will be selected to the “Final Nine” in March 2012, where the general public will vote for the best design. With more details below in the official Reality Redesigned Press Release, it goes without saying that this is an amazing opportunity to showcase your skills.

Following on the heels of the highly acclaimed, new series The Edge Factor Show, the EF team is set to accept submissions for the Reality Redesigned series.

What is it? It is a design contest with a reality show twist. Students and bike enthusiasts from around Canada and the U.S. will be invited to submit designs into one of three categories based on the theme of the show, in this case “Mountain Biking.” The submissions will be analyzed and eventually critiqued by industry experts. Jeremy Bout, host and producer of the Edge Factor, will take us coast to coast, introducing this seasons Judges. Once all the submissions are in and screened, the show will track the top drawings as the judges critique them. The ever-present POV camera will capture the process from beginning to end, allowing the audience a unique opportunity to watch the idea go from drawing board to finished product.

Reality Redesigned is a whole new concept. The first season closely follows the relationship between the mountain biking and manufacturing industry. Teaming up with Pinkbike, a giant in the MTB world, (, the EF team is presenting three categories for the mountain bike design contest: frame, suspension and components.

Contestants will pick one and submit their design idea in that category. The submissions will be taken through a rigorous screening process. The better the idea, the clearer the presentation, the more points it will get. The more points you get, the better your chances will be that you will make the top spot on the leader board.

When the dust settles, after all submissions are in and all the prints have been screened…. we will then see who is at the top. Top 3 in each of the categories will make up the “Final Nine” in March 2012. The general public audience will be able to vote on their favorite designs and the submission that stays on the leader board with the most “yes” votes when the vote closes in April, will win a pimped out Intense Bike.

Submissions for the contest will close at the end of February and then the real fun begins … Judges will work through these nine submissions, assigning point values to each of the finalists. This is an amazing opportunity for students and aspiring designers to have their designs and ideas looked at by the top minds in the industry today and being used by the top bikers in the world.

Reality Redesigned promises to be a season filled with key insights into the amazing world of design, engineering and manufacturing.

Contact Matt Ormel at EdgeFactor for a kit containing a poster and information about EdgeFactor and this contest. Matt is ready to answer questions to support you and your students getting started. You can check out their website at for more information (or download additional info) and to sign up for our updates that will fit your schedule. You can also like EdgeFactor on Facebook and follow them on Twitter. Good luck!

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